The Coated Kibble Project

What is The Coated Kibble Project?

In January of 2020, Mitch Felderhoff spent 30 days of eating only dog food. At the end of the month, Chad was curious what one of the biggest takeaways was from eating the food for a month….In a nutshell, it was boredom. So they collaborated and developed the ability to “Coat” the kibble with ingredients that not only add flavor, but also support some health initiatives.

So, they added ingredients like Freeze-Dried, Collagen, dried salmon, coconut oil & probiotics. This allows us to make to food taste better than ever while providing functional health benefits that improve the health of your animal while also making mealtime “less-boring”.