New Customers 25% off your first order! Code: Welcome25 Shop Now 30 days 30 Days of Dog food We won’t let you feed your dog our product unless we’ve
eaten it ourselves. That’s why 4th Generation owner and CEO,
Mitch Felderhoff, ate nothing but his product for 30 days straight.
Owner Eats Only Dog Food Watch the full documentary We won’t let you feed your dog our product
unless we’ve eaten it ourselves. That’s why
4th Generation owner and CEO, Mitch Felderhoff,
ate nothing but his product for 30 days straight.
My Custom Dog Food Now you can customize your dog’s food with enhancements that will help make your dog healthier because you know your dog best. Get Started!

SUPER 
PREMIUM
DOG FOOD

Fresh and locally sourced ingredients  provides superior nutrition for pets.

FREEZE 
DRIED
FOR DOGS

Introduce raw into your pet’s diet and avoid added sugars and carbs.

MY 
CUSTOM
DOG FOOD

Your dog is unique and now you can customize a recipe based on their needs.

Welcome to our site

About Your Muenster Family

We’re a 4th-generation, family-owned-and-operated animal food manufacturer located in Muenster, TX. Since 1932, we’ve built lasting, impactful relationships with farmers, suppliers, customers, communities, and animals by leading with integrity.

4th Generation Owners

Super Premium Pet Foods

• Locally Made
• Family Owned
• Super Nutrition

My Custom Dog Food Enhancements

Because Every Dog is Different

Dog food doesn’t have to be the same boring brown kibble anymore. We’re the best in the world at customizing dog food by adding beneficial ingredients to the bag AFTER YOU ORDER! For years, we’ve wanted to create options to help improve skin condition, hip & joint pain, breed specific diets & completely customizable options. With over 3000 different combinations, you won’t find a better source of variety or better ingredients than we have to offer. Most importantly, every bag is made in Muenster and mixed AFTER you order it!

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Salmon Oil

Supports digestions, skin & joints

Salmon Oil

Packed full of omega 3's & DHA, our cold pressed salmon oil is designed to help dogs with digestive issues, dry skin & joint troubles. Over the course of just 30 days, you're certain to see improvements in health.
Customize Now
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Bacon Fat

Helps palatability, adds healthy fat

Bacon Fat

Let's be honest, what dog doesn't love bacon?! If you have a picky dog or a dog that's had a hard time keeping weight on, add some bacon fat today. It's also a great way to mix up their current food from a flavor standpoint!
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Coconut Oil

Helps prevent seizures & cognitive decline

Coconut Oil

Not only is it full of Omega-3 & Omega-9, our customers say it's been helping dogs with seizures, cognitive decline & poor skin health!
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Probiotics

Builds immune system & helps with digestion

Probiotics

Designed to deliver immune & digestion support, we deliver hundreds of millions of probiotics with every serving to help keep your dog's stomach in great shape!
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Dried Salmon

Reduced carbs, adds flavor

Dried Salmon

Designed to add additional protein and reduce carbohydrates for dogs that need a little extra tastiness added to their food! Not only does it add flavor, but your dog will benefit from all the nutrition offered by eating salmon!
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Beef Collagen

Helps with digestive, skin, & joint health

Beef Collagen

A fancy way of saying bone broth. Adding this to your dog's food will help with digestive, skin & joint health. You can even add a little water to this and it will create a bone broth around the kibble!
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Freeze-Dried Beef

Adds nutrients & helps with palatability

Freeze-Dried Beef

A great way to add nutrient dense organ meat to the outside of the kibble. Not only does it add an incredible amount of flavor to the food, it also delivers added nutrients and vitamins that come from the organ meats your dog craves!
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Freeze-Dried Chicken

Adds protein & benefits of raw

Freeze-Dried Chicken

A great way to add nutrient dense organ meat to the outside of the kibble. Not only does it add an incredible amount of flavor to the food, it also delivers added nutrients and vitamins that come from the organ meats your dog craves!
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Freeze-Dried Elk

Add flavor & variety

Beef Collagen

Our most popular freeze-dried option to be added to kibble, this one has dogs everywhere emptying their bowl. If you have a picky eater or want to add some variety, this may be our favorite ingredient to add.
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